giftee for Business Portal
Gift search relevance
An epic to make search understand occasions, not just product names.
- +18%
- search-to-order
- 50
- phrases mapped
- Role
- Product Designer
- Timeline
- 1 quarter · 2024
- Team
- 1 designer, 3 engineers
- Platform
- Web
Problem
People searched the way they think about gifting — "housewarming", "for a colleague", "under 500k" — and got almost nothing back, because the index only matched product titles.
The empty state was the second most viewed screen in the whole funnel.
Approach
We treated occasion, recipient and budget as first-class filters rather than words to match, and mapped the fifty most common phrases onto them.
Where a query still returned little, the page began suggesting adjacent occasions instead of showing an apology.
Outcome
Searches ending in an order rose by 18%, and the empty state dropped out of the ten most viewed screens.